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Making the Stream More Intelligent


We’ve all heard the term CMS — Content Management System. These systems broadly fall into the blog platform category although they can often be more than simple blogging engines. WordPress and Drupal are the two most famous open-source CMSs.

The current Web has moved past the point where personal blogging is a big focus into the realm of real-time (RT) social interaction. Most content is now generated and shared via RT social networks than on CMS-based systems. However, unlike a CMS’s focus on content, the RT social networks’ focus is on users and their Streams.

No longer is it sufficient to place content at the center of a system’s model. Instead, the RT Social Web demands that users have primacy, that their content preferences, that their Stream choices and channels, are just a part of their overall presence on the Web.

Instead of blogging-1.0 styled CMSs, the paradigm has shifted to what I call User Stream Manager (USM) systems. A USM places the user at the center of the system, not the user’s content.

One such USM is Bottlenose, a self-described tool “that helps you engage with your streams more intelligently.” Bottlenose was founded by Nova Spivack (T, G+) , a prolific Venture Producer, and Dominiek ter Heide (T, G+), a very talented developer and CTO.

I’ve been privy to Bottlenose’s development for more than a year, watching it evolve into a more robust, well-envisioned Stream management tool — a USM. Although I have not used it on a daily or weekly basis, I’ve kept an eye trained on its progress, stepping back in every so often to test its waters.

I just did so again last week and all I can say is Bottlenose will become my default real-time Stream management system. I’ve grown tired of TweetDeck, HootSuite, and other social media dashboards. Whereas Bottlenose is still a nascent platform and therefore should not be compared apples to apples with the aforementioned dashboards, it’s future prospects are greater in my opinion.

Bottlenose’s foundation embraces Web 3.0; the company lives in what I call the Smartup space. The technology and the company are leading the way toward the era of the User Stream Manager. As consummate Smartup practitioners, they’re aiming at building an ecosystem around their core technology, including the ability for 3rd-party plugins to enhance the Bottlenose experience. Add to this the possibility of an app store, and you have a smartup that not only will monetize in a smart way, but share some of their financial success with other developers.

There is a lot of low-level, amazing, and cool technology that churns underneath Bottlenose’s surface, helping to sort out the flotsam and jetsam in your Stream from the treasures. Their proprietary tech helps extract the signal in your Stream from the noise in your channels. It learns what you like and dislike. It allows you to teach it how you prefer paddling your reach of the RT social river.

Currently, Bottlenose’s oars, rudders, and keel are just in the Twitter and Facebook Streams. As it continues to evolve, hopefully adding additional Streams into the mix (Google Plus, Quora), its utility will only increase and each user’s journey down their RT social Stream will become more meaningful.

If you have not yet tried Bottlenose, it’s time for you to jump on in. The water is fine and the flow is just right!

My Related Articles

  1. Flocking To the Stream
  2. Building the Social Web: the Layers of the Smartup Stack
  3. How Many Streams Can You Kayak At Once?
  4. The HyperWeb: it’s All About Connections
  5. The first article in my five-part smartup series, Web 3.0: Powering Startups to Become Smartups

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