If you are a Web-based technology startup focused on the 2.0 version of the Web (a.k.a. Web 2.0), then you are not thinking outside of the box anymore. The Web is constantly evolving: innovating and implementing new technologies; adapting in a more timely manner to user feedback and needs; redefining the roles of business partners; and pushing the boundaries of what is possible.

This is the first article in my four-part series about powering startups to become smartups. You can find the timeline for future installments of my series at the end of this article. Read more »