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	<title>Jeff Sayre Webtrepreneur &#187; rant</title>
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		<title>Nosquare and Nowalla: Polluting the Stream</title>
		<link>http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/</link>
		<comments>http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 17:53:11 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[location-based services]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=481</guid>
		<description><![CDATA[Location-based services are great. But please stop sending updates (check ins) to your Twitter and Facebook accounts. It is the perfect example of social-networking tie-in gone wrong. Why do I say this? It’s simple. For those of us that are hundreds or thousands of miles away&#8211;which could be many of your followers&#8211;tweeting your current location [...]]]></description>
			<content:encoded><![CDATA[<p>Location-based services are great. But please stop sending updates (check ins) to your Twitter and Facebook accounts. It is the perfect example of social-networking tie-in gone wrong.</p>
<p>Why do I say this? It’s simple. For those of us that are hundreds or thousands of miles away&ndash;which could be many of your followers&ndash;tweeting your current location provides zero value.<span id="more-481"></span> In fact, it is a (big) waste of your followers’ time.</p>
<p>In a <a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/">recent article</a>, I stated this:</p>
<blockquote><p>&#8230;for absolutely every person I currently follow on Twitter, I don’t care who just booted whom out as the mayor of whateverville. I don’t want that drivel polluting my pleasant paddle down my River. It adds zero value to my day and provides little if any entertainment.</p>
<p>I also rarely need to know (nor care to know) whenever someone has just stopped by a Starbucks, or is eating at this and such restaurant 1000 miles away, or is on a treadmill listening to Kid Rock on their fancy Zune.</p></blockquote>
<p>I am not against the occasional fun, non-work-related tweet. It is one of the things that makes a social network social. But, at some point, my Twitter stream started to resemble a scrolling marquee of useless drivel and it became clear that the location-based tweets were the big offenders.</p>
<p>The Foursquare, Gowalla, and other location-based auto-tweets are nothing more in my opinion than a form of advertising. They do not fall into the idle chatter that occurs between friends and colleagues. They are not the type of content that makes sense plastering all over your various social networks.</p>
<p><strong>To Follow or Not to Follow</strong></p>
<p>One of the reasons I am not following more people on Twitter at this time is that when I check out many people with whom I do actually have a genuine interest in following, I discover that their Twitter stream is too cluttered with location-based tweets. When I consider how many location-based tweets will be added to my Twitter stream, I quickly decide to pass them by.</p>
<p>Here’s why.</p>
<p>If I follow 150 additional people each who easily auto tweets on average seven Foursquare or Gowalla check ins each day, that is a total of 1050 location-based tweets added to my stream each day. Since I scan my tweet stream at about 1.5 seconds per tweet, only stopping on those that appear to have worthwhile content, that means I will waste more than 26 minutes each day looking at worthless location-based tweets. In a week that adds up to more than 3 hours* wasted!</p>
<p>I don’t know about you, but that is A LOT of time. I sure could use that time more productively. And I do by simply not following more people. It’s too bad because I really would like to follow more tech-centric people.</p>
<p>Now, I am not against location-based services in general, nor the fun-natured gaming aspect of Foursquare. I think Gowalla, Foursquare, and others have created interesting services that provide value when appropriately used.</p>
<p>I’m arguing that it is best for users to keep their location-based check ins isolated within the location-based services they are using. If I want to find out where you are, to discover if anyone in my network is nearby, I’ll simply fire up my Foursquare or Gowalla app on my smartphone. So please turn off the auto updates to your various networks. They truly provide me with little value and zero useful content.</p>
<p><strong>#Nosquare and #Nowalla</strong></p>
<p>I think it is time for those of us that are fed up with having our Streams polluted with location-based check ins to stand up and make a point. Tweet to your network that you’d appreciate the cessation of your followees auto-tweeting their Gowalla, Foursqaure, and other location-based check ins. Post to your Wall that you’re sick and tired of having to wade through updates that provide little value to your day.</p>
<p>In fact, I’m considering unfollowing those whom I deem abuse my time by virtue of auto posting their location-based check ins to Twitter. I’m not going to share what I consider an abuse of my time, but you can get some hint of my criteria above.</p>
<p>Finally, start using these hashtags to communicate that you’re fed up with this nonsense: #Nosquare and #Nowalla.</p>
<p><em>* ((( 150 people x 7 useless tweets each x 1.5 seconds per tweet ) / 60 seconds per minute ) x 7 days ) / 60 minutes per hour = 3.0625 hours per week. To be fair, it is more than likely that most of those 150 people would not pollute my Twitter stream with that many  location-based auto tweets every single week. Some weeks (maybe many weeks), it might be a lot less, some weeks more. But, you get the idea.</em></p>
<p><strong>UPDATE March 18, 2010:</strong></p>
<p>I found an interesting post that argues for the need for people to manage their own flow: <a href="http://blog.justinkorn.com/2010/02/manage-your-social-network-flow-now/?success">Manage Your Social Network Flow…NOW!</a></p>
<p><a href="http://www.google.com/buzz/chris.messina/GNwQRnKB6mt/Trying-an-experiment-Im-going-to-remove-Twitter">Chris Messina made a Google Buzz post today</a> where he announced an experiment to &#8220;remove Twitter and Flickr as connected sites in Buzz&#8221; to see how that is received.</p>
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		<title>It’s Chemical Free and Not Tested on Animals!</title>
		<link>http://jeffsayre.com/2010/02/03/it%e2%80%99s-chemical-free-and-not-tested-on-animals/</link>
		<comments>http://jeffsayre.com/2010/02/03/it%e2%80%99s-chemical-free-and-not-tested-on-animals/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:55:14 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Nature & Ecology]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=305</guid>
		<description><![CDATA[As a trained scientist, there are two phrases that stir up my ire every time I see them in marketing copy: “chemical free” and “not tested on animals.” I know that may seem odd, but with our woefully-gullible and science-challenged populace, this is a real issue to me. I was planning to post an article [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jeffsayre.com/2010/02/03/it%e2%80%99s-chemical-free-and-not-tested-on-animals/animaltesting/" rel="attachment wp-att-320"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/AnimalTesting-150x150.png" alt="" title="Not Tested on Animals" width="150" height="150" class="alignleft size-thumbnail wp-image-320" /></a>As a trained scientist, there are two phrases that stir up my ire every time I see them in marketing copy: “chemical free” and “not tested on animals.” I know that may seem odd, but with our woefully-gullible and science-challenged populace, this is a real issue to me.</p>
<p>I was planning to post an article this morning about the Semantic Web and Web 3.0 but this gnawed at me as I just ran into these phrases once again. So, I decided to write a quick rant. I’ll post the more serious stuff in a week or two.</p>
<p>Okay, my rant is now officially beginning&#8230;<span id="more-305"></span></p>
<p><code>&laquo;rant&raquo;</code></p>
<p><strong>I Am Not an Animal</strong></p>
<p>Contrary to the Elephant Man’s insistence, he was indeed an animal. So was his mother. So were all the people who mocked him. So is every human being that has ever lived or is currently living.</p>
<p>People–our species, <em>Homo sapiens</em>–are in the Kingdom Animalia. We are animals just like the birds and squirrels outside my window; just like the butterflies that I enjoy watching in the summer; just like the mosquitos that I don’t enjoy nearly as much as the butterflies; just like the fish I had for dinner last night, which I enjoyed more than the mosquitoes who seem to enjoy me.</p>
<p>Get over it people. We ARE animals. If you think otherwise, then go back to school and take a basic science class.</p>
<p>People = humans = <em>Homo sapiens</em> = animals</p>
<p>animals = {people; fish; flies; gnats; beetles; cats; dogs; mice; lions; aardvarks; sloths; worms; snakes; frogs; turtles; sharks; bees; and many more species}</p>
<p>So, the next time you want to write about the difference between humans and animals, instead think about writing about the difference between people and non-human animals.</p>
<p>Case closed.</p>
<p><strong>Universe in a Vacuum: It’s Chemical Free</strong></p>
<p>We’ve all seen advertisements for chemical free skin-care products, or all &#8220;natural&#8221; chemical free laundry detergent, or chemical free organic lawn products.</p>
<p>To these amazing claims, I ask, Oh really?</p>
<p>Chemical free. Contains no chemicals. These are idiotic claims that many “natural” products companies use in their marketing copy. (Now, before you think that I&#8217;m against natural, organic products&ndash;I am not, I use them all the time&ndash;please read on.)</p>
<p>To make my point, let’s look at two simple examples of everyday chemicals.</p>
<ul>
<li>Water: Yep, it’s a chemical</li>
<li>Oxygen: it’s one of the 117 (or so) known elements, also called atoms. But guess what? It’s also a chemical just like the other 116 (or so) elements</li>
</ul>
<p>That’s right. Even the base elements–those funny little guys that comprise the <a href="http://www.periodicvideos.com/">Periodic Table of Elements</a>–are considered chemicals, although they are often referred to as chemical elements. Why do you think it’s called Chemistry Class?</p>
<p>Speaking of water, not only is it a chemical, it is also a molecule composed of two different bonded species of atoms—hydrogen and oxygen. Thus, it is composed of two different chemicals and is therefore often referred to as a chemical substance or chemical compound.</p>
<p>So, when I buy a product that is claimed to be chemical free, I expect to have just purchased something that contains absolutely nothing. No, that’s not sufficient. <div id="attachment_350" class="wp-caption alignright" style="width: 235px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/IMG_0008.jpg"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/IMG_0008-225x300.jpg" alt="" title="It&#039;s Chemical Free" width="225" height="300" class="size-medium wp-image-350" /></a><p class="wp-caption-text">NO CHEMICALS are used at any time. Really? Aren't enzymes chemicals?</p></div></p>
<p>When I buy a product that is claimed to be chemical free, I demand that it contains absolutely nothing. It better not contain a single atom of anything or I will sue for misleading advertising.</p>
<p>When I buy a product that is claimed to be chemical free, I want a tube, a bottle, a jar, a box whose contents are guaranteed to be absolutely void of any matter whatsoever. It should be a microcosm of the vacuum in deep space.</p>
<p>Of course, deep space is not even a perfect vacuum. The vacuum of deep space is not even chemical free. So, how do these “natural” products companies create a chemical-free product? You have to wonder. It must be magic.</p>
<p><strong>It’s “Natural” and Organic, So It Must Be Good!</strong></p>
<p>Have you noticed that I keep qualifying the word “natural” by putting it in quotes? Why is this?</p>
<p>Well, natural means absolutely nothing special. It simply refers to something that occurs in nature, is naturally occurring, or is produced by natural processes.</p>
<p>Well, plants growing surely must be a natural process; so peppermint oil is natural. Bees building their hives surely must be a natural process; so beeswax must be natural.</p>
<p>What about people&ndash;in particular chemists&ndash;who create unique chemical substances that are highly toxic to insects? Is that natural? Well, sure.</p>
<p>Since people are animals, we are part of the natural world. Therefore, everything that humans do is part of the natural process and all of our creations can be considered natural. I know that aliens consider us as puny little, natural organic animals messing up the rest of nature.</p>
<p>What? Are you kidding me?</p>
<p>Not at all&#8230;Oh, you’re not asking about the aliens, are you.</p>
<p>Natural is not the appropriate word for separating humankind&#8217;s activities or creations from the rest of the ecosystem. Instead, manmade, human made, or artificial should be used.</p>
<p>I prefer people remember that they are part of the natural world instead of abstracting themselves from it. That way, they are less likely to get swollen heads and think that they are separate from all the other animals, that they are not part of the ecosystem. (NB: That is why I think that the phrase anthropogenic climate change is brilliant. It keeps humankind in the climate as part of the ecosystem. See my other rant, <a href="http://jeffsayre.com/2010/01/04/the-hot-air-about-global-climate-change/"><em>The Hot Air About Global Climate Change</em></a>.)</p>
<p>Okay, what about organic products?</p>
<p>Wow, now this is just becoming too long of a rant. But, since you asked.</p>
<p>The phrase “organic” is another co-opted word used by product marketers. Why? Because most chemical substances can be broken down into two categories—organic and inorganic.</p>
<p>If a chemical substance is primarily comprised of carbon and hydrogen atoms, it is usually classified as being organic. Thus, DDT is organic and, by the way, since it is a human creation, it is also natural. But that does not mean it is safe to eat DDT. It is also best classified as being a highly toxic, artificial chemical substance.</p>
<p>How about plant-based chemicals? Surely they must be safer to use than human-made chemicals. Not necessarily. Some plant-based chemical substances are highly toxic to human animals.</p>
<p><strong>How Can This Get Better?</strong></p>
<p>Well yesterday, when I was looking for a healthier alternative to petroleum-based lip balm, I came across this description on a “natural” products company’s website. I just about lost it when I read this:</p>
<blockquote><p>Our all natural chemical free lip balm&#8230; is not tested on animals.</p></blockquote>
<p>Holy Cow! I got to get my some of that!</p>
<p>The second thought that came to mind is that I actually should avoid that product at all costs. Why? Because when I use it, I will be the first person to have ever tested the product. I will in fact be the company’s guinea pig. I mean, if it has not been tested on animals, then it cannot yet have been tested on any person.</p>
<p>But then I realized that they might actually be telling the truth. Since the product is chemical free, it contains absolutely nothing. So, it cannot be tested on anything—animals, plants, protozoans, fungi, bacteria, inanimate objects. You get the point. There is nothing to test because they are selling a product which has had all the chemicals removed. So, they can’t even test it on us human animals.</p>
<p><strong>It’s Just a Marketing Message</strong></p>
<p>I realize that phrases such as “chemical free” and “not tested on animals” are meant to convey the message that the products are natural, safe to use, and politically correct to purchase because no non-human animals have been forced to use the products. But, let’s be clear. Natural does not imply safe anymore than organic implies edible.</p>
<p>Lead, arsenic, and benzene are all naturally-occurring chemicals that are quite toxic to people. I don’t know about you, but I try to avoid using any of those natural chemicals when washing my hair. Water, a natural essential chemical substance for all life (as far as we know), can even be lethal under certain uses.</p>
<p>Here&#8217;s an interesting article about <a href="http://www.pawnation.com/2010/02/04/are-avocados-bad-for-pets/">the toxicity of avocados to some non-human animal species</a>. Once again, &#8220;natural&#8221; does not necessarily connote edible, healthy, or safe.</p>
<p>Finally, the uninformed usage of the word animal occurs in more that just marketing copy. I see it all the time in news reports, popular articles written by scientists, and many times in letters to the editors. Every time I see someone removing humans from the animal zoo of life, it irks me just a little.</p>
<p>Am I being unreasonable? Well, of course I don’t think so.</p>
<p>In our science-illiterate culture, expressions such as “chemical free” and “not tested on animals” simply add to the disconnect between science, nature, and our view of humanity’s place in the world. I think it is inexcusable and irresponsible.</p>
<p>Okay, end of rant.</p>
<p><code>&laquo;/rant&raquo;</code></p>
<p>I bet you are now entirely confused about all natural, organic, chemical-free products that have not been tested on animals. I’m glad I could help.</p>
<p><em>Disclaimer: This natural rant is chemical free and has not been tested on any animals (other than organic humans). However, a few plants of multiple species were severely masticated as I sat at my computer writing—yummy all natural organic rolled oatmeal with locally-grown organic blueberries, organic raisins, freshly-ground organic flaxseed, and local genotype native, organic pecans. Oh, I also imagine a number of organic-based bacteria lost their natural lives as well.</em></p>
<p><strong>Updates:</strong></p>
<p>Here&#8217;s a great editorial on the foolish-popular thinking about good chemistry versus bad chemicals: <a href="http://www.nature.com/nchem/journal/v2/n8/full/nchem.752.html">Where are the champions?</a> Viewing requires registering for a free Nature.com account.</p>
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		<title>The Hot Air About Global Climate Change</title>
		<link>http://jeffsayre.com/2010/01/04/the-hot-air-about-global-climate-change/</link>
		<comments>http://jeffsayre.com/2010/01/04/the-hot-air-about-global-climate-change/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:20:26 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Nature & Ecology]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=167</guid>
		<description><![CDATA[When it comes to science, the scientific process, and specifically the climate issue, most people are unfortunately ignorant. Case in point. The proper term is global climate change&#8212;not global warming. Global climate change has two, basic components: Global warming Greenhouse effect These terms are often incorrectly thrown around on news reports, in political discussions, and [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to science, the scientific process, and specifically the climate issue, most people are unfortunately ignorant. Case in point. The proper term is global climate change&mdash;not global warming.<span id="more-167"></span></p>
<p>Global climate change has two, basic components: </p>
<ul>
<li><a href="http://en.wikipedia.org/wiki/Global_warming">Global warming</a></li>
<li><a href="http://en.wikipedia.org/wiki/Greenhouse_effect">Greenhouse effect</a></li>
</ul>
<p>These terms are often incorrectly thrown around on news reports, in political discussions, and on talk radio. Sometimes they are intentionally misused to mislead the general public. However, these three terms should never be used as synonyms.</p>
<p>The terms global warming and climate change are also sometimes used interchangeably by some scientists and politicians (like Al Gore). By mixing these terms in such a way, I believe they do a disservice to the understanding of climate processes.</p>
<p><strong>What is Global Climate Change?</strong></p>
<p>In short, global climate change is the accelerated change and alteration in Earth’s natural climate cycle. This change is brought about by an increase in average temperatures within the lowest layer of the Earth’s atmosphere&mdash;from which the term global warming is derived. Global warming, in turn, is the result of an increase in trapped heat energy caused by a build up of certain gases&ndash;both from natural and human-made sources&ndash;within the lowest two layers of the atmosphere. This is the greenhouse effect.</p>
<p>This is climate change in a nutshell. Without the solar-heat-trapping help of the greenhouse gases in the lowest two layers of the atmosphere, the Earth would be too cold to support the level of life that currently exists. But, as the concentration of key greenhouse gases increases as a result of human activity, the lowest part of our atmosphere warms faster than would be the case if just naturally occurring and produced greenhouse gases were the solo cause. This results in Earth’s natural climate cycle being thrown out of whack.</p>
<p><strong>It’s Global Cooling, You Know!</strong></p>
<p>Non-scientists who have an agenda&ndash;for example, certain radio talk show hosts&ndash;ignorantly (or irresponsibly) misuse the term global warming for their biased political purposes. The problem with their razor-like logic is that they do not know what they are talking about&mdash;or they are selectively choosing their data and terms to misled the public.</p>
<p>By focusing on the term global warming, they can then refer to all sorts of “evidence” that xyz has just had a record-cold winter, or that abc’s average (surface) temperatures have moderated over the last decade. So obviously, the Earth is not warming. It is getting colder. It is global cooling!</p>
<p><strong>Up Above More Than Down Below</strong></p>
<p>When scientists speak of global warming, they are not directly referring to the changes in surface temperatures over the decades (or millennia). Instead they are referring to overall changes in the temperature of Earth’s lowest atmospheric layer, the troposphere&mdash;where most of the planet&#8217;s weather occurs.</p>
<p>The troposphere has an average depth of 7.5 miles (ranging from 4 miles to 12 miles in thickness). It begins at our planet’s surface and extends above the altitude of commercial jetliners. Scientists studying global warming measure the temperature in the troposphere at many different places around the global. The measurements come from higher up in the troposphere and not from the surface&mdash;although land and water surface temperatures are useful for other reasons.</p>
<p>There are some researches who have claimed that anthropogenic global climate change is not real since the average temperature increase in the troposphere is not as great as the average rise in surface temperature. They say that satellite and weather balloon data backs this up.</p>
<p>However, that research has been peer reviewed and fatal flaws discovered. Here is a <a href="http://www.msnbc.msn.com/id/8917093/">layperson’s article on the subject</a>. If you are a scientist, you can search out the sources yourself and read the actual research.</p>
<p><strong>The Scientific Process Has No Agenda</strong></p>
<p>Those against the preponderance of scientifically, peer-reviewed evidence are simply ignorant or have ulterior motives. The scientific process has no agenda. It has worked very well for decades, bringing us many wonderful advances in medicine and technology.</p>
<p>Although the scientific process does not have an agenda, it is clear that some scientists (on both sides of any issue) do. All fields of study experience this unfortunate phenomena. This is inevitable. Some proponents of a theory, a belief, become so fervent in their world view that they act in unethical ways.</p>
<p>When it comes to the politically-charged issue of climate change, unethical behavior on both sides not only hurts the inexorable crawl of the scientific process, but also confuses the general public who has little understanding about the science behind the claims.</p>
<p>But, the scientific process itself is sound. The best discernible truth, at a given snapshot in time, is eventually determined. It is not necessarily the final truth. It is the best fit to the collected body of data given the then current understanding of all the numerous variables. As current processes are better understood, and new ones discovered, the underlying framework in a given scientific field improves. <a href="http://www.sciencedaily.com/releases/2009/12/091218132535.htm">Here is a great example</a>.</p>
<p><strong>Hotter, Colder, Wetter, Drier</strong></p>
<p>As the global climate changes, areas of the Earth will be affected in different ways. Some surface areas may experience colder than usual temperatures for a time. Some areas hotter than usual. Some may be drier, while others wetter. The weather patterns may become more erratic, sometimes even more severe. The affect of global climate change may be more pronounced in some years, and not apparent in others. So, just because there are stretches of time when hurricane activity or intensity does not live up to the hype, as an example, does not mean that the science is incorrect.</p>
<p>Over time, though, the climate will become more unpredictable as a result of the affects of the increase in tropospheric temperature. Those increases will impact the average surface temperature, causing it to slowly rise. Change may continue to occur in all directions, although the general trend over time will be an increasing average surface temperature.</p>
<p>Global climate change is simply about the rate of natural climate fluctuations being exacerbated by human activity. If we do not successfully ameliorate the impact that human activity is having on that rate of change, then the climate will continue to change at an accelerating rate, causing all sorts of potentially undesirable impacts to our planet and society.</p>
<p><strong>You’re Grounded</strong></p>
<p>Global warming is not something that is directly discernible by assessing the changes in surface temperatures over the decades. That is because global warming is a phenomena that occurs in the troposphere, not on the surface of the planet. But global climate change&ndash;the combined impact of the greenhouse effect and global warming&ndash;is something that can be measured in part by changes in surface and water temperature.</p>
<p>Science can discern a lot about the rate of global climate change by studying surface phenomena&mdash;ice cores, lake sediments, carbon content in ancient soil layers, and ocean temperatures and acidification. These studies can help to establish the previous rate of climate change and the natural fluctuations of our climate in the past. The study of <a href="http://en.wikipedia.org/wiki/Ice_core">air trapped in ice cores</a> and of <a href="http://en.wikipedia.org/wiki/Ocean_acidification">ocean acidity</a> can help establish a reasonable picture of carbon dioxide concentrations over time.</p>
<p><strong>I’m Not a Scientist. How Am I to Know the Truth?</strong></p>
<p>If you are a trained scientist and can take the time to understand the underlying climate processes and theories, I encourage you to do so. You should read select research papers, assessing the studies’ methodologies, quality of data sets, analyses, and conclusions.</p>
<p>But if you are not a trained scientist, then reading peer-reviewed research papers will be of little help. So, the question is, How can the average citizen with poor scientific literacy know the truth?</p>
<p>That is a difficult answer. The best advice I can give is to not listen to politicians, general news reports, or radio talk show hosts. You need to listen to the real experts. You need to have faith in science.</p>
<p>Consider this thought. You wouldn’t go to your local congressman or radio station to have a medical issue diagnosed. Nor would you go to your local church or political rally to have your computer fixed. Medicine and technology are the happy outcomes of sound, scientific research. They are not the result of opinion.</p>
<p>The scientific process can never be perfect, but it strives to discern the truth. If the majority of scientists in a given field have determined something to be the probable truth, then it is a safe bet to accept their conclusions.</p>
<p>It is true that there are a number of examples of scientists, considered rogue at the time, whose “crazy” theories have turned out to be true. Those are perfect examples of the beauty of the scientific process.</p>
<p>As technologies and fundamental understandings improve, the accuracy of the body of science improves as well. Outlying theories that have merit can be reassessed, retested. If they turn out to be valid, they will eventually be accepted by the scientific community&mdash;although it may not be within the lifetime of the “rogue” scientist.</p>
<p><strong>The Answer is&#8230;</strong></p>
<p>The current preponderance of scientific evidence strongly points to a human-induced acceleration in the rate of change and alteration of Earth’s natural climate cycle.</p>
<p>This issue is being thoroughly researched and debated within the scientific community. If the consensus view is that anthropogenic climate change is real and poses tangible dangers to our way of life, then it is wise to accept this as the truth. It is better to be conservative and side with the science than liberally assume that the slim minority opinion is correct.</p>
<p>As a trained scientist, I have taken the time to read enough of the research and to fully understand the processes in question (to the best of my ability). I have decided to side with the consensus view, the view that the natural rate of climate fluctuation is being thrown off balance by anthropogenic causes.</p>
<p><strong>It’s Global Climate Change</strong></p>
<p>So, the next time you hear someone decry global warming, insisting instead that the planet is actually experiencing global cooling, you’ll know the flaws in their logic. And the next time you talk about this issue, please use the correct term&mdash;global climate change.</p>
<p><strong>Related Posts:</strong><br />
<a href="http://jeffsayre.com/2010/02/12/big-snow-equals-global-cooling-what/">Big Snow Equals Global Cooling, What?</a></p>
<p><strong>Updates:</strong></p>
<p>November 17, 2010: How an agenda distorts the truth. <a href="http://www.scientificamerican.com/blog/post.cfm?id=do-80-percent-of-scientific-america-2010-11-17&#038;WT.mc_id=SA_DD_20101118">Do 80 percent of Scientific American subscribers deny global warming? Hardly</a>.</p>
<p>November 19, 2010: This is another great example of the beauty and power of the scientific process. A balanced <a href="http://blogs.nature.com/news/thegreatbeyond/2010/11/scientists_respond_to_ocean_ac.html">response to a report that says ocean acidification may not be much of an issue</a>. </p>
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