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	<title>Jeff Sayre Webtrepreneur &#187; microblogging</title>
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	<link>http://jeffsayre.com</link>
	<description>Thoughts on startups, leadership, the Web, and disruptive technologies</description>
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		<title>Is Surrogate Blogging via Google Plus a Good Idea?</title>
		<link>http://jeffsayre.com/2011/07/09/is-surrogate-blogging-via-google-plus-a-good-idea/</link>
		<comments>http://jeffsayre.com/2011/07/09/is-surrogate-blogging-via-google-plus-a-good-idea/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 15:37:00 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Entrepreneurship & Leadership]]></category>
		<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[identity 2.0]]></category>
		<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Web 3.0]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=1444</guid>
		<description><![CDATA[I recently came across this discussion on Google Plus (G+) about Kevin Rose&#8217;s decision to stop using his personal blog in preference to G+. He is now redirecting all visitors to his blog to his G+ profile. Within G+, well-known tech leaders such as Bill Gross and Paul Allen (not of Microsoft fame) have both [...]]]></description>
			<content:encoded><![CDATA[<p>I recently came across this discussion on Google Plus (G+) about <a href="http://twitter.com/kevinrose">Kevin Rose&#8217;s</a> decision to stop using his personal blog in preference to G+. He is now redirecting all visitors to his blog to his G+ profile. Within G+, well-known tech leaders such as <a href="http://twitter.com/bill_gross">Bill Gross</a> and <a href="http://twitter.com/paulballen">Paul Allen</a> (not of Microsoft fame) have both indicated that they are seriously considering doing the same thing.</p>
<p>What does this mean for blogging? Is this a bad portent for blogs? Is it wise to use a surrogate platform owned and controlled by a third party for your content creation and sharing platform?<span id="more-1444"></span></p>
<p><strong>Long-form Versus Short-from Content</strong></p>
<p>Personally, I do not believe that G+ is the proper venue for long-form articles. The thin-columnar design would make it tedious to read posts longer than a few hundred words. It is also not currently possible to place inline graphics within a G+ posts nor &#8220;a&#8221; tagged referenced HTML links. That makes it impractical to use G+ for the creation and sharing of any long-form content.</p>
<p>As an example, these following major thought pieces of mine would not be practical to post on Google+:</p>
<ul>
<li>My five-part Smartup series, <a href="http://jeffsayre.com/2010/09/13/web-3-0-powering-startups-to-become-smartups/">Web 3.0: Powering Startups to Become Smartups</a></li>
<li><a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/">A Flock of Twitters: Decentralized Semantic Microblogging</a></li>
<li><a href="http://jeffsayre.com/2010/12/01/flowing-your-identity-through-the-social-web/">Flowing Your Identity Through the Social Web</a></li>
<li><a href="http://jeffsayre.com/2011/01/04/the-web-is-not-yet-social/">The Web is Not (yet) Social</a></li>
<li><a href="http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/">It’s Time for Blogging to Evolve</a></li>
</ul>
<p><strong>The Web of Content Versus Content Islands</strong></p>
<p>Another issue with redirecting a personal URL, a blog for instance, to G+ is that you lose your Google juice. Whereas it might not be a big issue to people like Kevin Rose and Bill Gross who have significant audiences on most (all?) social networks, to a lesser-known entrepreneur such as myself, the loss of PageRank would be a significant blow to my reach.</p>
<p>But there is a more salient issue with redirecting a blog to G+. The draining of your Google juice may not be as bad as the orphaning of all your past content.</p>
<p>With a redirected site, links to your blog posts in old tweets and on other people&#8217;s sites would no longer work. This means that people would not have a way to read your past posts and articles. As even some of the largest social-media sites have closed down after awhile, what happens to your content and all your nice, newly minted links if Google decides that G+ is (once again) not the killer app they were hoping for and shuts it down like Google Wave?</p>
<p>But the biggest issue in my opinion is that of giving up control over your content. Although Google+ does have some facility for data portability, as an open source advocate and W3C invited expert on Social Media Federation, I do not relish the idea of giving up control over my content to a 3rd party. <a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/#decent">The Web-based Internet was created with a grand vision</a> in mind. Concentrating the majority of social activity into a select few social-media nightclubs was not the vision of its founders.</p>
<p>The Web thrives on interconnectedness. If most of the content is created, shared, and discussed on a few social networking islands, then the Web&#8217;s potential to become truly social is in jeopardy. In my article Flock of Twitters (linked above), I discuss the difference between the <a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/#SW">Social Web versus social networks</a>.</p>
<p><strong>Are There Any Upsides?</strong></p>
<p>Those are the downsides to relegating your blog to the back burner. The upside is this. The benefit of social networks over blogs is that an individual can follow many people at once, thus subscribing to numerous content pipes without having to visit numerous, disconnected sites (i.e. blogs). With blogging, each visitor has the option to subscribe to your feed but it is only one feed. That makes it less likely that you&#8217;ll have return visitors. RSS is (was?) a fantastic tool, but I have not had any new subscribers to my blog in many, many months.</p>
<p>Perhaps using G+ for shorter-form posts could noticeably increase your reach. It might even motivate people to visit your blog more frequently.</p>
<p>Whereas short-form content may be at home in a venue like G+, I still believe longer-form articles need a better place than G+. But, in the past, I would have posted these thoughts on my blog but instead I have written them in G+ as well. So maybe the times they are a changing.</p>
<p><strong>The Future of Content on the Web</strong></p>
<p>Even if the current trend is toward concentrating content into a few mega silos, the creation and sharing of content will continue to occur in some form and fashion outside of the walled-gardens du jour. Communication paradigms evolve over time, offering new content containers in which to package the same type of content.</p>
<p>For instance, books are still books it&#8217;s just that their containers are evolving from ridged one purpose, write once, read many treeware containers, to malleable multi purpose, write many, read many hardware containers. It may be true that what used to be primarily shared via blog posts is now being shared more in the confines of social-media silos, but this will lead to an <a href="http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/">evolution in the decades-old blogging paradigm</a>.</p>
<p>Whether or not most people are aware of the original intent of the Web&#8217;s creators, or for that matter even care, remains to be seen. But as long as there are open source, open Web advocates pushing the boundaries of technology, the prospects for a real Web of Content, a linked Web of Data remain bright.</p>
<p><strong>Note</strong>: <em>A short version of these thoughts was original published just on my G+ account. But after thinking about it awhile, I decided to post these thoughts in my blog as well. It is interesting to note that even though I tweeted links to both posts, my G+ post on this topic has received eight comments (not including my replies), whereas this long-form post has so far received zero comments. If engagement is more important than control, then the social media silos will win more converts. It is clear that the current blogging paradigms are quickly becoming outdated. Perhaps this issue will spur innovation in the blogging platforms.</em></p>
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		<item>
		<title>It&#8217;s Time for Blogging to Evolve</title>
		<link>http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/</link>
		<comments>http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 21:10:27 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Entrepreneurship & Leadership]]></category>
		<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[SocialWeb]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web of Data]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=1315</guid>
		<description><![CDATA[The concept of blogging needs to evolve. Whereas Twitter and Facebook seem to have stolen some of the wind from blogging, I believe that netizens in general still desire to control their webspace and their webpresence. That is one reason that Diaspora&#8211;the upstart distributed social networking project&#8211;found initial funding success on Kickstarter. People want to [...]]]></description>
			<content:encoded><![CDATA[<p>The concept of blogging needs to evolve. Whereas Twitter and Facebook seem to have stolen some of the wind from blogging, I believe that netizens in general still desire to control their webspace and their webpresence. That is one reason that <a href="https://joindiaspora.com/">Diaspora</a>&ndash;the upstart distributed social networking project&ndash;found initial funding success on Kickstarter. People want to have control over their content and privacy. They want to use their personal website as the anchor, as the foundation for their online communications.<span id="more-1315"></span></p>
<p>The issue is that the major blogging platforms do not offer the means with which users can connect their sites in a distributed, decentralized, real-time social network. Thus, Twitter and Facebook continue to dominate the social networking space. </p>
<p>The vision of blogging needs to change. Right now it is an old-school vision, where a blog is a little island of content that is for most purposes unintegrated into the real-time social web.</p>
<p><strong>We&#8217;re Not in Kansas Anymore</strong></p>
<p>What needs to change? For starters, I believe that blogging and microblogging should not occur via distinct, separate platforms. I think these concepts need to be combined. I think that a blog needs to be re-envisioned as a multipurpose communications platform. </p>
<p>It would work like this. People could blab in 140-character (or so) snippets all day long if they wanted. But if they had more to say, they could easily do so without having to fracture the <a href="http://jeffsayre.com/2010/02/17/flocking-to-the-stream/">Stream</a> by sending interested parties to their blog, to Facebook, or to another site.</p>
<p>In essence, you would summarize your basic idea on your own blog in 140 characters (maybe make it  200) and let each of your followers decide if they cared to see more. If they did, they could click a little icon to reveal your additional content&mdash;that is if you decided to post more content.</p>
<p>What would happen when a user wished to leave a comment? This would not be done via blogging business as usual. User contributions would not be via comments left on your blog, they would not be via the old-school capturing of others&#8217; thoughts onto your database.</p>
<p>Instead, a user would &#8220;post&#8221; a comment on their blog and then their ideas, their rebuttals, their comments would appear in real time on your personal Stream on your blog. The user, however, would still control their content as it was posted via their site and they did not have to physically visit your site to make the comment. They could delete, edit, or augment their content whenever they wanted and any changes would be pushed to your Stream on your blog.</p>
<p>Think of it this way. On your blog, you should be able to broadcast any idea that you would like to engage others in discussing. If your followers wanted to say a few words about your idea, great, if they wanted to provide detailed rebuttals or contributions, they would be able to do that as well. But for each user involved in the conversation, their contribution would be made via their own communications channel, in other words via their own blog.</p>
<p>Why would this be of benefit? The important point is that each user&#8217;s Stream stays concisely organized in short tweet-like excerpts and that users do not have to leave their own Stream to continue more detailed conversations somewhere else. Users would not need to travel to Twitter to make pithy comments, then go to Facebook to check up on friends and view their photos, then go back to their own blog to check if anyone had posted a comment.</p>
<p>All Stream activity for each user would be managed in a single place, would be owned and controlled by that user, and would be located on that user&#8217;s personal communications channel.</p>
<p><strong>It is Time for the Next Social Communications Evolution</strong></p>
<p>Why should a user have to have a Twitter, Facebook, Quora, LinkedIN, or other social-networking account? Why can&#8217;t their blog be their personal communications channel to which others can follow in real time? Why can&#8217;t their blog have a real-time Stream dashboard that shows the updates of all those they are currently following? Why can&#8217;t their blog be their plug into the Social Web, instead of having to rely on multiple social-networking islands?</p>
<p>A WordPress or Drupal (or pick-your-favorite CMS) platform should offer real networking capabilities. Currently a WordPress network, as an example, is really a site that is controlled by a single entity&mdash;often existing on a single server. It is not a disparate connection of WordPress sites linked up across the InterWebs. It is just another closed data silo, not much different than Facebook.</p>
<p>I think the tools are already available to begin to make this vision come to fruition. With technologies like <a href="http://code.google.com/p/pubsubhubbub/">PubSubHubBub</a>, some creative developers could take the popular blogging platforms and turn them into the next generation social network, into truly user-centric, user-controlled, globally linked, real-time distributed communications channels.</p>
<p><strong>Blogging 1.0 Has Reached its Limits</strong></p>
<p>Whereas I believe blogging is still a powerful, relevant technological paradigm in our socially-connected world (I am a consistent and regular user of a blog platform after all), I also believe that the current model of the blog is becoming less relevant as people migrate en mass to newer forms of communication. WordPress, Drupal, and other platforms, continue to do admirable jobs improving the tools and options available to their users. But Blogging 1.0 can only go so far. I&#8217;m afraid that it may have reached its limits.</p>
<p>The irony is that to announce this new article (or post) of mine, I will have to leave my blog, I will have to leave <em>my</em> communications channel, the channel that I truly control, and head on over to someone else&#8217;s channel and tweet about it. This is why blogging is losing some of its steam. This is why many of my colleagues who used to post frequently to their blogs have not done so in a noticeably long time. The attention has been drawn away from our personal communications channels. The eyeballs are focused elsewhere. The closed-siloed, mega-social nightclubs are winning the battle.</p>
<p>It is time to change that; it is time to once again leverage the power of the Web, regaining control and rebuilding the power of our personal communications channels. It is time for blogging to evolve once more, for the next stage of the blogging revolution to begin.</p>
<p><strong>Update</strong></p>
<p>July 9, 2011: With the recent unveiling of Google+, a few prominent tech bloggers have decided to redirect their blogs to their G+ stream instead. This has created great debate. To learn more about this issue, read my article, <a href="http://jeffsayre.com/2011/07/09/is-surrogate-blogging-via-google-plus-a-good-idea/">Is Surrogate Blogging via Google Plus a Good Idea?</a></p>
<p><strong>My Related Articles</strong></p>
<ol>
<li><a href="http://jeffsayre.com/2011/01/04/the-web-is-not-yet-social/">The Web is Not (yet) Social</a></li>
<li>My original detailed article on the need for decentralized microblogging, the benefits, and some of the basic technological underpinnings that would be required, <a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/">A Flock of Twitters: Decentralized Semantic Microblogging</a></li>
</ol>
<p><strong>Outside Resources</strong></p>
<ol>
<li>A short, interesting post on using BuddyPress, a WordPress social-networking plugin suite, to <a href="http://wpmu.org/how-to-build-a-mini-twitter-site-with-buddypress-your-open-source-microblogging-platform/">build your own open source microblogging platform</a>.</li>
<li>More than 2-years ago, Matt Mullenweg introduced the <a href="http://en.blog.wordpress.com/2008/01/28/introducing-prologue/">Prologue Theme</a>, a theme used at Automattic to bring Twitter-like, microblogging functionality to WordPress. The theme has been revamped and is now called <a href="http://en.blog.wordpress.com/2009/03/11/p2-the-new-prologue/">P2</a> (also see the <a href="http://p2theme.com/">theme&#8217;s official site</a>). These three links introduce the possibility of using the P2 theme to create a super blog that could meld a regular blog with a microblog, offering a &#8220;pretty effective distributed version of Twitter.&#8221; To date, no one has done that.</li>
</ol>
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			<wfw:commentRss>http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/feed/</wfw:commentRss>
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		<title>Apple&#8217;s Ping Versus the Social Web</title>
		<link>http://jeffsayre.com/2010/09/04/apples-ping-versus-the-social-web/</link>
		<comments>http://jeffsayre.com/2010/09/04/apples-ping-versus-the-social-web/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 16:38:17 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[net neutrality]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[SocialWeb]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=853</guid>
		<description><![CDATA[In my last article, I wrote about the potential impact that Apple&#8217;s iTunes Ping, their just-released social network for music, might have on other social networks like Facebook and Twitter. The more important question is, What impact might Ping have on the Social Web? Since posting my article, I have read a number of other [...]]]></description>
			<content:encoded><![CDATA[<p>In my last article, I wrote about <a href="http://jeffsayre.com/2010/09/01/apple-unveils-ping-and-enters-social-networking-war-with-facebook-and-twitter/">the potential impact that Apple&#8217;s iTunes Ping</a>, their just-released social network for music, might have on other social networks like Facebook and Twitter. The more important question is, What impact might Ping have on the Social Web?<span id="more-853"></span></p>
<p>Since posting my article, I have read a number of other observers&#8217; opinions about Ping. Although many of these articles show great insight and erudition with respect to why Ping, in its current incarnation, falls short in offering a truly social platform on which to discuss music, I have not seen a single article about the most ominous portent of Ping.</p>
<p><strong>A Private Social Club</strong></p>
<p>A big part of my professional day is spent thinking about issues surrounding the Social Web and working on solutions. I do this via <a href="http://jeffsayre.com/2010/08/16/how-the-death-of-net-neutrality-effects-you/">debating and evangelizing</a> approaches to making the Web a better place for users and by actively participating in the development of open source social media projects like <a href="http://jeffsayre.com/2010/08/13/buddypress-beginning-to-mature-at-the-right-time/">BuddyPress</a>.</p>
<p>What’s interesting to note is Ping will be an instantly-large social network that is not part of what we have traditionally termed the Social Web. Since iTunes is not a Web-based platform, instead running on a proprietary application that ties into the Internet, the software infrastructure that enabled the success of Web-2.0 startups like Facebook and Twitter is removed from the equation. With Apple’s successful line of products and large install base, more social-networking <a href="http://www.wired.com/magazine/2010/08/ff_webrip/all/1">attention will shift away from the Web</a>.</p>
<p>Ping is another closed data silo, but one that does not live on the Web. It is a closed data silo on a private, exclusive island. It&#8217;s a private social club. Will large companies follow Apple&#8217;s lead and migrate their social networks off the Web and onto proprietary platforms as well? An increasing percentage of Twitter traffic, for instance, is generated off Web, with input and output instead happening via proprietary applications (TweetDeck as an example, or via one of Twitter&#8217;s mobile apps). Fortunately, Twitter provides Web APIs that allow for a subset of their data to be discovered and shared via URIs.</p>
<p>But Ping is different. Its data are not Web-discoverable. Although you can share a Ping URI with friends via the Web, the link redirects from the browser to iTunes&mdash;Apple&#8217;s proprietary platform. This allows people into Ping&#8217;s private club but does not free Ping&#8217;s data to the Web. Ping operates in the Internet, not the Web.</p>
<p>This is an issue as the Social Web already <a href="http://jeffsayre.com/2010/06/07/thinking-outside-the-privacy-box/">struggles with identity and privacy management</a> and still has not lived up to the promise of user-centric data control. Closed data silos snub their nose at the full potential of the Web but closed social islands, like Ping, simple refuse to accept the vision of the Web altogether.</p>
<p>If companies do migrate their networks to propritary platforms, then the issue of <a href="http://jeffsayre.com/2010/05/15/repackaging-the-promise-of-the-social-semantic-web/">data portability and semantic discovery via the power and promise of the Web of linked data </a> will become moot. What will happen to the Social Web? It will become a cobweb on a rundown offramp of the Internet.</p>
<p><strong>Speak Out</strong></p>
<p>What impact do you think Ping will have on social networking, in particular the Social Web? Do you see social networking moving away from the Web, and if so, what are the impacts to users? Do we need to rethink the meaning and use of the term Social Web to encompass social platforms that exist off Web?</p>
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		<title>Apple Unveils Ping and Enters Social-networking War with Facebook and Twitter</title>
		<link>http://jeffsayre.com/2010/09/01/apple-unveils-ping-and-enters-social-networking-war-with-facebook-and-twitter/</link>
		<comments>http://jeffsayre.com/2010/09/01/apple-unveils-ping-and-enters-social-networking-war-with-facebook-and-twitter/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 20:28:42 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Ping]]></category>
		<category><![CDATA[SocialWeb]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=809</guid>
		<description><![CDATA[During Apple’s media event today, CEO Steve Jobs previewed iTunes 10 which will include Ping, a social network for music (Ping press release). I believe this is possibly a game-changing event for Facebook, Twitter, and the Social Web in general. Music is a big aspect of social sharing. MySpace, Facebook, YouTube, and even Twitter have [...]]]></description>
			<content:encoded><![CDATA[<p>During <a href="http://events.apple.com.edgesuite.net/1009qpeijrfn/event">Apple’s media event today</a>, CEO Steve Jobs previewed iTunes 10 which will include <a href="http://www.apple.com/itunes/ping/">Ping, a social network for music</a> (<a href="http://www.apple.com/pr/library/2010/09/01itunes.html">Ping press release</a>). I believe this is possibly a game-changing event for Facebook, Twitter, and the Social Web in general.<span id="more-809"></span></p>
<p>Music is a big aspect of social sharing. MySpace, Facebook, YouTube, and even Twitter have launched the careers of fledgling artists, have helped promote established artists, and have been important platforms from which fans can interact with each other and sometimes even their favorite artists. Music and entertainment are one of the major activity hubs in these social spaces.</p>
<p><a href="http://jeffsayre.com/wp-content/uploads/2010/09/Picture-1.png"><img src="http://jeffsayre.com/wp-content/uploads/2010/09/Picture-1-300x182.png" alt="" title="iTunes Ping: Social Networking for Music" width="300" height="182" class="alignleft size-medium wp-image-825" /></a>Now with Ping, Apple has shifted the calculus. Ping will allow all iTunes’ users, whether on a PC or Apple device, to follow other users, to meet new people, and make new friends. Users can see what their followers (friends) are listening to and have recently purchased. They can post comments and participate in any part of the realtime activity stream. They can discover new music and find out when their favorite artists are coming to a town and which of their friends plan to attend the show. They can even purchase tickets to the show all from iTunes.</p>
<p>One of the most compelling features of Ping, however, is that artists will have their own page that allows them to keep fans up to date and to interact with them. I believe that unlike Facebook and twitter, the vast majority of artists will choose to actively participate in Ping as they derive a noticeable percentage of their revenue from iTunes. This one feature alone could make Ping a phenomenal success.</p>
<p><strong>Does this mean Facebook and Twitter are in trouble?</strong></p>
<p>Of course Ping has just launched. So should Facebook and Twitter be concerned? With a userbase of 160-million music and entertainment lovers, iTunes offers Ping an instant userbase that is almost one third the size of Facebook&#8217;s user network. That is a substantial foundation from which to launch a new social networking destination.</p>
<p>But a massive userbase does not equal an instant community. A community can only germinate if Ping allows its users the freedom to control the experience, and the tools to interact in a truly social way. If managed properly, Ping could very well encourage a large number of music fans to move their discussions about music away from Facebook, Twitter, and more music-centric networks like last.fm. After all, iTunes is a platform that has always been dedicated to music; iTunes is a platform they already know and love to use&mdash;at least for purchasing music.</p>
<p>By fracturing their users’ attention, Apple is seeking to chip away at Facebook’s and Twitter’s success. Jobs even alluded to <a href="http://jeffsayre.com/2010/05/02/regaining-control-of-privacy-and-identity-it’s-up-to-each-individual/">Facebook&#8217;s crummy privacy controls</a>, saying that Ping has easy to use, easy to understand privacy controls. The impact may be small at first, but as Ping builds momentum and the word gets out&ndash;via Facebook and Twitter of course&ndash;the shift could be seismic. Facebook and Twitter will survive as they are not just about music, but they will not be unaffected. Why is this?</p>
<p>Whereas music is the first target for Ping, it would not be unrealistic to see Ping expand to encompass all of iTune’s digital content genres&mdash;movies, TV, books, apps, classroom lectures, etcetera. Ping could become the de facto social network for all media discussion.</p>
<p>What impact will this have on Facebook&#8217;s and Twitter&#8217;s business model? It could be huge. Since iTunes is already a widely-successful platform for selling and distributing digital media, the addition of a social-networking layer could divert tens of millions of dollars away from those networks. Ping&#8217;s success will depend upon whether Apple understands social sharing, whether it can envision a way for its users to have more control over the experience&mdash;something Apple rarely grants on its platforms.</p>
<p>But Ping has bigger implications for the Social Web. <a href="http://jeffsayre.com/2010/09/04/apples-ping-versus-the-social-web/">That is the topic of my next article</a>.</p>
<p><strong>Speak Out</strong></p>
<p>What impact do you think Ping will have on Facebook, Twitter, and social media in general?</p>
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		<title>Nosquare and Nowalla: Polluting the Stream</title>
		<link>http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/</link>
		<comments>http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 17:53:11 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[location-based services]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=481</guid>
		<description><![CDATA[Location-based services are great. But please stop sending updates (check ins) to your Twitter and Facebook accounts. It is the perfect example of social-networking tie-in gone wrong. Why do I say this? It’s simple. For those of us that are hundreds or thousands of miles away&#8211;which could be many of your followers&#8211;tweeting your current location [...]]]></description>
			<content:encoded><![CDATA[<p>Location-based services are great. But please stop sending updates (check ins) to your Twitter and Facebook accounts. It is the perfect example of social-networking tie-in gone wrong.</p>
<p>Why do I say this? It’s simple. For those of us that are hundreds or thousands of miles away&ndash;which could be many of your followers&ndash;tweeting your current location provides zero value.<span id="more-481"></span> In fact, it is a (big) waste of your followers’ time.</p>
<p>In a <a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/">recent article</a>, I stated this:</p>
<blockquote><p>&#8230;for absolutely every person I currently follow on Twitter, I don’t care who just booted whom out as the mayor of whateverville. I don’t want that drivel polluting my pleasant paddle down my River. It adds zero value to my day and provides little if any entertainment.</p>
<p>I also rarely need to know (nor care to know) whenever someone has just stopped by a Starbucks, or is eating at this and such restaurant 1000 miles away, or is on a treadmill listening to Kid Rock on their fancy Zune.</p></blockquote>
<p>I am not against the occasional fun, non-work-related tweet. It is one of the things that makes a social network social. But, at some point, my Twitter stream started to resemble a scrolling marquee of useless drivel and it became clear that the location-based tweets were the big offenders.</p>
<p>The Foursquare, Gowalla, and other location-based auto-tweets are nothing more in my opinion than a form of advertising. They do not fall into the idle chatter that occurs between friends and colleagues. They are not the type of content that makes sense plastering all over your various social networks.</p>
<p><strong>To Follow or Not to Follow</strong></p>
<p>One of the reasons I am not following more people on Twitter at this time is that when I check out many people with whom I do actually have a genuine interest in following, I discover that their Twitter stream is too cluttered with location-based tweets. When I consider how many location-based tweets will be added to my Twitter stream, I quickly decide to pass them by.</p>
<p>Here’s why.</p>
<p>If I follow 150 additional people each who easily auto tweets on average seven Foursquare or Gowalla check ins each day, that is a total of 1050 location-based tweets added to my stream each day. Since I scan my tweet stream at about 1.5 seconds per tweet, only stopping on those that appear to have worthwhile content, that means I will waste more than 26 minutes each day looking at worthless location-based tweets. In a week that adds up to more than 3 hours* wasted!</p>
<p>I don’t know about you, but that is A LOT of time. I sure could use that time more productively. And I do by simply not following more people. It’s too bad because I really would like to follow more tech-centric people.</p>
<p>Now, I am not against location-based services in general, nor the fun-natured gaming aspect of Foursquare. I think Gowalla, Foursquare, and others have created interesting services that provide value when appropriately used.</p>
<p>I’m arguing that it is best for users to keep their location-based check ins isolated within the location-based services they are using. If I want to find out where you are, to discover if anyone in my network is nearby, I’ll simply fire up my Foursquare or Gowalla app on my smartphone. So please turn off the auto updates to your various networks. They truly provide me with little value and zero useful content.</p>
<p><strong>#Nosquare and #Nowalla</strong></p>
<p>I think it is time for those of us that are fed up with having our Streams polluted with location-based check ins to stand up and make a point. Tweet to your network that you’d appreciate the cessation of your followees auto-tweeting their Gowalla, Foursqaure, and other location-based check ins. Post to your Wall that you’re sick and tired of having to wade through updates that provide little value to your day.</p>
<p>In fact, I’m considering unfollowing those whom I deem abuse my time by virtue of auto posting their location-based check ins to Twitter. I’m not going to share what I consider an abuse of my time, but you can get some hint of my criteria above.</p>
<p>Finally, start using these hashtags to communicate that you’re fed up with this nonsense: #Nosquare and #Nowalla.</p>
<p><em>* ((( 150 people x 7 useless tweets each x 1.5 seconds per tweet ) / 60 seconds per minute ) x 7 days ) / 60 minutes per hour = 3.0625 hours per week. To be fair, it is more than likely that most of those 150 people would not pollute my Twitter stream with that many  location-based auto tweets every single week. Some weeks (maybe many weeks), it might be a lot less, some weeks more. But, you get the idea.</em></p>
<p><strong>UPDATE March 18, 2010:</strong></p>
<p>I found an interesting post that argues for the need for people to manage their own flow: <a href="http://blog.justinkorn.com/2010/02/manage-your-social-network-flow-now/?success">Manage Your Social Network Flow…NOW!</a></p>
<p><a href="http://www.google.com/buzz/chris.messina/GNwQRnKB6mt/Trying-an-experiment-Im-going-to-remove-Twitter">Chris Messina made a Google Buzz post today</a> where he announced an experiment to &#8220;remove Twitter and Flickr as connected sites in Buzz&#8221; to see how that is received.</p>
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		<title>A Flock of Twitters: Decentralized Semantic Microblogging</title>
		<link>http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/</link>
		<comments>http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:30:09 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[foaf]]></category>
		<category><![CDATA[foaf+ssl]]></category>
		<category><![CDATA[identity 2.0]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[privacy 2.0]]></category>
		<category><![CDATA[sioc]]></category>
		<category><![CDATA[SocialWeb]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WebID]]></category>
		<category><![CDATA[WordPress Plugins]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=395</guid>
		<description><![CDATA[In my last article, Flocking To the Stream, I ended with this thought about the growing issue of social-networking fatigue: &#8230;as the number of streams continue to increase and as the flow rate of each stream picks up, people will grow tired of having to subscribe to, having to join yet-another-stream phenomenon (YASP). Does the [...]]]></description>
			<content:encoded><![CDATA[<p>In my last article, <a href="http://jeffsayre.com/2010/02/17/flocking-to-the-stream/"><em>Flocking To the Stream</em></a>, I ended with this thought about the growing issue of social-networking fatigue:</p>
<blockquote><p>&#8230;as the number of streams continue to increase and as the flow rate of each stream picks up, people will grow tired of having to subscribe to, having to join yet-another-stream phenomenon (YASP). Does the Web truly need additional stream providers each with their own data silos? Is there a user-centric solution to this rapidly growing, overflowing-stream issue that puts YASP to rest once and for all?</p></blockquote>
<p>This article answers these two questions in great detail but the succinct preview version is as follows:<span id="more-395"></span></p>
<ol>
<li>The Web does not need additional stream providers each who exert significant control over a vast number of individuals, each who require their users to have a separate new user account (a new digital identity)</li>
<li>The Web does not need additional closed data islands (data silos)</li>
<li>The Web does need a means with which each individual can create, maintain, and control their own identity, efficiently and effectively manage stream conversations, and therefore not be beholden to a few, large data-silo stream providers</li>
<li>The only way to accomplish point three is for the emergence of a distributed, decentralized, Open Source microblogging ecosystem that leverages the power of the Semantic Web</li>
</ol>
<p><strong>Table of Contents</strong></p>
<p>Since some of the following may be too generic for more advanced readers, I&#8217;m providing this Table of Contents to help readers navigate to those parts with which they may have the most interest. The first four sections are a general review of the problem and solution. The rest of the article provides my detailed thoughts on this issue.</p>
<ul>
<li><a href="#dstream">A Web of Damned Streams</a></li>
<li><a href="#flock">A Flock of Twitters</a></li>
<li><a href="#decent">Why Decentralized?</a></li>
<li><a href="#semantic">Why Semantic?</a></li>
<li><a href="#evolving">Evolving Nova’s Stream Concept</a></li>
<li><a href="#drop2">A Drop of An Idea</a></li>
<li><a href="#channel">Channeling Your Stream, Seining Your River</a></li>
<li><a href="#MBO">The MicroBlogOcean</a></li>
<li><a href="#SW">Social Web Versus Social Network</a></li>
<li><a href="#anatomy">Anatomy of a Drop</a></li>
<li><a href="#thoughts">Some Technical Thoughts</a></li>
<li><a href="#players">Some Early Players in This Space</a></li>
<li><a href="#conclusion">Conclusion</a></li>
</ul>
<p>Although you should feel free to skip ahead, doing so might result in missing a crucial connection.</p>
<div id="dstream"><strong>A Web of Damned Streams</strong></p>
<p>From a user’s perspective, one of the issues with YASP is that their Web identity is strewn throughout the Web with some of their thoughts clumped in one data silo while others are deposited in another data silo. This makes it very difficult for each user to manage all their streams and associated relationships.</p>
<p>What happens when a new, exciting stream comes along? When a new Stream comes along, users have to weigh the potential benefits of membership against the likely pain and inconvenience caused by having to create a new identity, build a new network, and manage yet another stream.</p>
<p>Social networks benefit from what is called user lock in—the very real fact that, most things being equal between social networks, a user will likely decide to stick with a social network because it takes too much work to move data from one site to another. So, instead of moving their data and possibly closing their account, a user will simply open up another account at a competing social network.</p>
<p>Of course, this version of lock in assumes that social networks allow the moving of, or the copying of, their members’ data from one network to a competing network. In reality, the vast majority of social networks do not even allow their members free access and control over their personal data.</p>
<p>The issue facing most Web 2.0 users is that they have a multitude of accounts, each with its own username and password, each associated with a specific web service, and each located in a separate, independent repository—the proverbial walled garden of disparate user data, the omnipresent data silo.</p>
<p>Although most of the large social networks do expose a portion of their users’ data via proprietary APIs, they do not run an open network. They guard their data closely, assuming ownership of all their users’ personal streams. It is easy to understand why this is the case. A social network’s competitive advantage is their users’ data.</p>
<p>The current Web is dominated by the Web-2.0 social networking meme. It is not a healthy, vibrant Web. In fact, the current Web is becoming filled with damned streams, silos whose data barely trickles out and are not openly accessible to the rest of the Web. Google Buzz, Facebook, and Twitter could almost be considered alternate Webs, their members’ data mostly disconnected from the greater Web.</p>
<p>From a user’s standpoint, it is even worse. Most of these fortresses have rules and regulations that make it difficult for users to freely access and use their data elsewhere. Two years ago, <a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/">Robert Scoble found out this shocking fact</a> when he tried to move his social graph from Facebook to another service.</p>
<p>What’s the result of all these damned data silos? The promise of the Social Web is hindered. Later I’ll discuss the difference between the Social Web and social networks.</p>
</div>
<div id="flock"><strong>A Flock of Twitters</strong></p>
<p>Instead of people becoming more dependent on highly centralized, proprietary microblogging services like Twitter, FriendFeed, Google Buzz, and Facebook, What if users could embed microblogging capabilities into their personal websites?</p>
<p>I don’t mean simply tie their Twitter, Facebook, and other social media streams into their website via behind the scenes, proprietary  APIs—which they can already do. I mean actually host their own microblogging platform, become their own microblogging provider.</p>
<p>People should be able to subscribe directly to your microblog, to you and not to one of your myriad profiles on someone’s data silo. The way it currently works is that a user interested in what you have to say not only has to join Twitter (or Facebook, or Google Buzz, etc), but they must also subscribe to your stream on that particular service.</p>
<p>But what if a user who was interested in what you had to say could simply subscribe to your microblog, in essence subscribe to you? What if they could pull microblogging content from your site that originated directly on your site? What if there were a flock of Twitters and not just a single, centralized Twitter?
</p></div>
<div id="decent"><strong>Why Decentralized?</strong></p>
<p>Whereas a flock of Twitters may seem like an interesting concept, you may wonder if there actually is a benefit to creating a decentralized, distributed microblogging platform.</p>
<p>Part of the original vision of the Internet was to create a distributed communications network that did not have a central point of failure. The Web added a layer that allowed anyone, in theory, the opportunity to operate their own communications platform or channel (called a website).</p>
<p>But today’s Web-2.0 data-siloed social networks have created a handful of massive points of communication failure in the daily lives of hundreds of millions of people.</p>
<p>As an example, over the past two months, Twitter has experienced increasing unreliability. In fact, on January 20, 2010, Twitter was down for 90 minutes causing an uproar in the community. Whereas this might have been a fluke, or possibly have been related to their growth rate, the cause does not really matter. What does matter is that millions of people felt lost without their connection to their network.</p>
<p>This illustrates another fact of Web-2.0 life—that the promise of a Web where everyone had their own communications channel has been usurped. Although most people naively believe they do have their own communications channel by having a Twitter, Facebook, or LinkedIn account, in reality they are beholden to a few Web behemoths to offer them communication services.</p>
<p>By creating a truly decentralized and distributed microblogging platform, users can once again regain control over their Web experience and create their own communications channels. They will benefit from increased data control, data accessibility, data usability, and data security.</p>
<p>A final benefit to decentralized microblogging: data portability is no longer an issue when you own, host, manage, and control your own data store&mdash;at least with regard to your microblog activity. You do not have to port the data into a new silo because your data is always right where it should be—in your own silo. Your data is kept by you, managed by you, and controlled by you. You may have to move periodically your database to a new server or another web hosting firm, but that is not an issue of data portability.</p>
<p>Even with decentralized microblogging, there will still be data silos. The silos will just be micro silos (or solo silos) where all the data contained within each silo represents one entity and is controlled by that one entity. It is the perfect entity-to-silo ratio.</p>
<p>A final point. There is a theoretical limit to the number of microblog installs. It is the extant human population. Actually, it is more than that if you make allowances for the fact that businesses, governmental entities, and clubs could host and manage their own microblogs. A user, after all, does not have to be an individual person. A user can be a business.
</p></div>
<div id="semantic"><strong>Why Semantic?</strong></p>
<p>Offering users the ability to operate their own microblogging platform is an enticing thought. But a decentralized, distributed microblogging system does not guarantee that data will be readily available and open throughout the Web.</p>
<p>Instead of having a few, very large closed data silos, a Web of microblogs would in essence be millions of very small closed data silos.</p>
<p>Why is being open important?</p>
<p>One of the promises of the Web in its early conception was to create a network were disparate data sources were interconnected in such a way that integration and interoperability issues went away. To accomplish that goal, data needs to be exposed.</p>
<p>Exposing data creates an entirely new realm of beneficial possibilities. Instead of websites being searched for matching keywords and phrases, the underlying data can be directly queried.</p>
<p>So, how do we open up all the micro silos? By leveraging the power of the Semantic Web.</p>
<p>This article will not go into a deep explanation of the Semantic Web. However, you can think about it in this broad way. Web browsers navigate hypertext; Semantic Web applications navigate hyperdata—data that is encoded with semantic markup and interconnected to other semantically-coded data in other locations. So, whereas hypertext is text linking to other text (documents), hyperdata is data linking to other data. <em>(See 1 &#038;  2 below)</em></p>
<p>Semantic Web applications are built using a stack of W3C-specific technologies— in particular the Resource Description Framework (RDF) and the Ontology Language (OWL). The Semantic Web technology stack is particularly important, as it provides a standardized way of encoding data without the need for a central controlling authority.</p>
<p>When data is semantically tagged, with the underlying metadata modeled using RDF and URIs, machines can “see and understand” the content. By this, I am not referring to some type of artificial intelligence (AI) engine that can infer meaning from data.</p>
<p>Instead, the data that has been encoded with semantic markup (semantic metadata) becomes structured in such a way that the intent, the meaning intended by the author is unambiguous. This is accomplished by using various ontologies (vocabularies) to tag the upper-level data with sufficient, relevant metadata that structure and meaning is added to the human-readable data.</p>
<p>Once data is opened up to discovery by being semantically marked up, the Web becomes a truly interconnected network.</p>
<p>For more information on the Semantic Web, you can start here:</p>
<ol>
<li><a href="http://twitter.com/bblfish">Henry Story</a>’s excellent presentation <a href="http://www.slideshare.net/bblfish/building-secure-open-distributed-social-networks-presentation"><em>Building Secure Open &#038; Distributed Social Networks</em></a></li>
<li>For a more detailed explanation of hyperdata, read Nova’s article, <a href="http://www.novaspivack.com/technology/the-semantic-web-collective-intelligence-and-hyperdata"><em>The Semantic Web, Collective Intelligence and Hyperdata</em></a></li>
<li>For more information on the Semantic Web (definitions, RDF, and development tools), <a href="http://www.w3.org/2001/sw/SW-FAQ">visit this link</a></li>
<li>For a brief history of the Semantic Web, read James Hendler&#8217;s article, <a href="http://network.nature.com/people/jhendler/blog/2009/06/16/what-is-the-semantic-web-really-all-about"><em>What is the Semantic Web really all about?</em></a></li>
</ol>
<p>Since it is difficult to succinctly and accurately describe the Semantic Web in layman’s terms, I encourage you to read other sources and become well versed in the Semantic Web&ndash;its concepts, underlying technologies, and how you can participate in it.</p>
</div>
<div id="evolving"><strong>Evolving Nova’s Stream Concept</strong></p>
<p>Before I get too far into the specifics, I need to present a new interpretation of what <a href="http://www.novaspivack.com/">Nova Spivack</a> calls the Stream.</p>
<p>One of the powers of Nova’s Stream concept–at least in my opinion–is that it evokes the imagery of a flowing body of water. As I began gathering my thoughts for this article, it became apparent that his Stream metaphor could be expanded, could be evolved in a way that sets the table for a more meaningful discussion about decentralized semantic microblogging.</p>
<p>Nova describes the Stream as follows:</p>
<blockquote><p>Just as the Web is formed of sites, pages and links, the Stream is formed of streams.</p>
<p>Streams are rapidly changing sequences of information around a topic. They may be microblogs, hashtags, feeds, multimedia services, or even data streams via APIs.</p></blockquote>
<p>In my extension to his concept, I diverge somewhat from his original definition of the Stream. Instead of viewing each stream as an information flow around a particular topic, I’ve reimagined the stream as the flow of ideas from a given individual. A Stream is thus a monologue that contributes to a greater conversation.
</p></div>
<div id="drop2"><strong>A Drop of An Idea</strong></p>
<p>In keeping with the metaphor of a flowing body of water, I envisioned a water-cycle like flow from a single idea to an ocean of open discussion. Therefore, I call my model of a decentralized microblogging ecosystem the Meta-Hydrological Model.</p>
<p>With that concept in mind, you can think of a single idea posted by a user as a drop. Just as a user of Twitter adds to a conversation by posting a tweet, and a user of FriendFeed or Facebook makes what is generically called a micropost, a user in this new conversation ecosystem posts a drop. So a drop is equal to a tweet is equal to a micropost.</p>
<p>Here is a simplified, graphical representation of the Meta-Hydrological Model (also called the Meta-Flow for short).<div id="attachment_398" class="wp-caption alignleft" style="width: 310px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/Drop_MetaFlow.png"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/Drop_MetaFlow-300x180.png" alt="" title="The Meta-Flow" width="300" height="180" class="size-medium wp-image-398" /></a><p class="wp-caption-text">Click to see full size</p></div></p>
<p>The aggregation of all of a given user’s Drops is that user’s Stream. Viewed in this way, if a Stream is what a single user produces, then the River is the confluence of disparate users’ Streams. I’ll describe this in more detail later.</p>
<p>Within each user’s Stream, ideas might coalesce into specific topics. I call these Channels (Stream Channels). Channels are Drops that are grouped under a specific topic to form substream categories.</p>
<p>The final part of the Meta-Hydrological Model is what I call the MicroBlogOcean (MBO). The MBO is the sum total of all microblogging activity in the global conversation ecosystem. It is all the conversations, represented by all the Rivers.</p>
<p>Below is a natural, visual representation of this model as seen from space.</p>
<p><div id="attachment_404" class="wp-caption alignright" style="width: 310px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/amazon-delta-lg.jpg"><img class="size-medium wp-image-404" title="Amazon Delta As Seen from Space" src="http://jeffsayre.com/wp-content/uploads/2010/02/amazon-delta-lg-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Satellite image of the Amazon River delta from NASA&#39;s Landsat GeoCover Program</p></div>
</div>
<div id="channel"><strong>Channeling Your Stream, Seining Your River</strong></p>
<p>In our hydrological metaphor, a River is the confluence of disparate users’ Streams. But it is not a passive mixing of user ideas. Instead, each user has their own unique River, a River that they assemble, that they control. In particular, a River is the aggregation of all the Streams to which a given user is subscribed. It is similar to your following list on Twitter.</p>
<p>With Twitter, however, there is no practical way to filter the streams of those whom you follow. You subscribe to their entire stream of consciousness. Wouldn’t it be great if you could decide what thoughts, what information you let other users send flowing down your River? Wouldn’t you like the option to grab just the content in which you are truly interested?</p>
<p>Whereas users could of course choose to subscribe to your entire treasure trove of thoughts, by organizing your content into Channels, you provide a means whereby your subscribers can filter out what they do not care to see. They would have the option to subscribe just to your substream(s) and not your entire Stream.</p>
<p>Why is this important?</p>
<p>Well, as an example, for absolutely every person I currently follow on Twitter, <a href="http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/">I don’t care who just booted whom out as the mayor of whateverville</a>. I don’t want that drivel polluting my pleasant paddle down my River. It adds zero value to my day and provides little if any entertainment.</p>
<p>I also rarely need to know (nor care to know) whenever someone has just stopped by a Starbucks, or is eating at this and such restaurant 1000 miles away, or is on a treadmill listening to Kid Rock on their fancy Zune. It’s also the case for many people whom I follow that I’m not actually interested in all the serious topics about which they micropost. In effect, I actually subscribe to them only for a small subset of their shared knowledge.</p>
<p>Now, to be perfectly fair, I bet some of my followers would be very glad to filter out my microposts on the Semantic Web, whereas others would be happy to stop seeing my microposts about WordPress or BuddyPress. It may also be the case that no one cares at all to see any of my general thoughts that I occasional let float down their River. I think my subscribers, my followers, should have the right to filter out what they consider to be MY drivel.</p>
<p>By providing a mechanism for channeling thoughts into topics, our new microblogging client would provide a better user experience. The utility of user Channels could be further improved by offering public and private Channels. A Public Channel would be visible to all and open to subscription. A Private Channel would only be available to those users who are granted access via their WebID (more on the concept of using the WebID later).
</p></div>
<div id="MBO"><strong>The MicroBlogOcean</strong></p>
<p>As mentioned above, the totality of all microblogging activity is called the MicroBlogOcean (MBO). In this global conversation ecosystem, Drops are constantly being pushed to and pulled from the MBO cloud.</p>
<p>To provide and manage the myriad MBO services, a new type of SaaS model needs to be created. I call this software-based service a Confluence Hub. A confluence is the point where two or more bodies of water meet. Therefore, a Confluence Hub is the place where Drops sent by various users meet up, are processed, and wait for further action. <div id="attachment_471" class="wp-caption alignleft" style="width: 310px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/Drop_MetaCycle2.jpg"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/Drop_MetaCycle2-300x247.jpg" alt="" title="The Meta-Hydrological Cycle of a Drop" width="300" height="247" class="size-medium wp-image-471" /></a><p class="wp-caption-text">Notice User has only subscribed to User 3's Channel. Click for full size</p></div></p>
<p>This is how the process works. A user’s client sends a Drop to the closest Confluence Hub where an amalgamator combines them for transmittal to all that user’s subscribers. The Drops are organized by Channels, if any, and cached. If a Confluence Hub (CH) is down, then the Drop is automatically rerouted to the next closest hub.</p>
<p>An aggregate is a collection of items that are gathered together from different sources. The role of the client-side aggregator then, is to poll, to query the primary Confluence Hub Server (CHS) of each user Stream to which a user is subscribed, pulling the resultant dataset into their River on a predefined, regular interval.<div id="attachment_472" class="wp-caption alignright" style="width: 291px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/Channel_Filter.jpg"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/Channel_Filter-281x300.jpg" alt="" title="Seining a Channel" width="281" height="300" class="size-medium wp-image-472" /></a><p class="wp-caption-text">Only the content the User wants gets through. Click for full size</p></div></p>
<p>So, whereas a user’s Drop is pushed to the closest, active Confluence Hub, the Drops of each user that they follow are pulled into their River from the MBO cloud.</p>
<p>Using our hydrological-based metaphor, Drops are created and stored on each owners’ site. This means any Drops that are de facto responses to someone else&#8217;s Drop are contained within disparate sites across the Web. Whereas the user’s client would cache all incoming Drops (in their River) and the application might even have an option to save a discussion to disk, the original Drop remains located in the owner’s Stream.</p>
<p>The Meta-Flow concept is not a perfect analogy to a natural hydrological flow. Whereas Drops do travel to Confluence Hubs, copies of those Drops are pulled into each subscribing-user’s client to form their unique River. The MicroBlogOcean therefore contains multiple references to the same original Drop and the Rivers actually flow out of the MBO rather than into it.</p>
<p>Although I personally believe this hydrological-based metaphor does a sufficient job of breaking down and describing the component parts of the overall decentralized microblogging ecosystem, for purposes of user understandability, the terms may need to be replaced with a more generic, globally-recognized nomenclature. Although, what is more globally recognizable than the water cycle?
</p></div>
<div id="SW"><strong>Social Web Versus Social Network</strong></p>
<p>When talking about the Semantic Web, it’s important to differentiate between social networks and the Social Web. These terms are not synonyms. In fact, the Social Web is not even the sum of all social networks.</p>
<p>Why is this the case?</p>
<p>Today’s social networks are nothing more than the famous walled gardens of the Web&mdash;as was <a href="#dstream">previously discussed</a>.</p>
<p>With their closely-guarded data silos, social networks are not full participants in the Web, they are not participants in the interconnected data ecosystem. So, unlike an ecological web (think of a food web), the Web-based Internet is not as much of an intact web as it is a land of social network islands that punctuate an ocean of truly connected websites.</p>
<p>The Social Web, on the other hand, is a fully functioning and healthy ecosystem were all data are globally connected. In my view, the only way to bring to fruition the promise of the Social Web is to embrace the Semantic Web.</p>
<p>The term Social Semantic Web is often used to differentiate between the current social-network based Web and a truly connected Web of Data. Since I believe that the Social Web requires the Semantic Web, I view the two terms as synonyms.</p>
<p>What might a truly connected Social Web look like?</p>
<p>I use this image as a graphical representation of what an open, fully linked, global Social Web would look like (see the caption for the actual description of the image). Imagine that each end point is a user creating their Drops that freely flow down their Stream, into their River, finally ending up in the MBO cloud. Each node, the point were multiple Streams converge, would be a Confluence Hub Server.</p>
<div id="attachment_443" class="wp-caption alignleft" style="width: 310px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/Internet_traffic.jpg"><img src="http://jeffsayre.com/wp-content/uploads/2010/02/Internet_traffic-300x300.jpg" alt="" title="Internet Traffic Map" width="300" height="300" class="size-medium wp-image-443" /></a><p class="wp-caption-text">This image is a tracing of all the Internet traffic circa late 2006. It is licensed under a Creative Commons License (by-nc-sa/1.0) and created by http://opte.org/</p></div>
<p>Where would the big social networks appear on this graph?</p>
<p>Twitter would be a single point in this image with a few tenuous tendrils extending out representing the limited access that Twitter allows to their data silos via their proprietary APIs. There would be no lines representing conversations between users as the totality of conversation all occurs within the walled-off Twitter space.</p>
<p>The same holds true for Facebook, Google Buzz, FriendFeed, LinkedIn, and many of the other social networks. The lines connecting these services would be nothing more than gossamer strands representing the brute-force pushing of limited duplicate content between these data silos.</p>
<p>You might be thinking that conversations regularly occur between users of these platforms. For instance, I can choose to show my latest tweets on Facebook or LinkedIn, I can choose to display my latest Facebook or LinkedIn status updates on Twitter, and so forth. But these are not conversations. They are just snapshots of conversation that are occurring within other data silos.
</p></div>
<div id="anatomy"><strong>Anatomy of a Drop</strong></p>
<p>A Drop contains more than just the visible content, more than just the human-readable layer. A Drop is a packet composed of several layers, each providing additional metadata that makes the management and discovery of data more feasible.</p>
<div id="attachment_399" class="wp-caption alignright" style="width: 310px"><a href="http://jeffsayre.com/wp-content/uploads/2010/02/DropLayers.png"><img class="size-medium wp-image-399" title="Anatomy of a Data Drop" src="http://jeffsayre.com/wp-content/uploads/2010/02/DropLayers-300x225.png" alt="" width="300" height="225" /></a><p class="wp-caption-text">Click to see full size</p></div>
<p><em>Content Layer</em>: that part of the Drop that is actually intended to be seen by humans; also referred to as the droplet</p>
<p><em>Metadata Condensate</em>: when the Drop is being assembled, different metadata layers are aggregated together, which are then deposited into a super-metadata layer. This layer encodes all the supporting data that makes extensibility, management, delivery, and discovery of the user’s Drop possible.</p>
<p>The Metadata Condensate layer is composed of five sub layers:</p>
<p>Rich-media Layer: pointers to associated audio, video, or picture files</p>
<p>Semantic Layer: the machine-readable, semantically-marked up metadata</p>
<p>Rights Layer: the granted usage rights for the Drop</p>
<p>Using the proposed <a href="http://sciencecommons.org/projects/publishing/open-access-data-protocol/">Protocol for Implementing Open Access Data</a> as a model, Drops, Channels, and even entire Streams could be marked with usage rights</p>
<p>Security Layer: WebID to tag Drop to specific user; whether Drop is public, private</p>
<p>Stream Management Layer: unique Drop ID; time stamp; GIS metadata (location-based tagging for mobile microblogging); Channel tag for grouping Drop content (allows filtering by other users); whether Drop is to be broadcast to all, a specific user group, or to one specific user; Drop broadcast delay; Drop time decay (a finite lifespan for Drop if desired); client metadata (whether Drop was sent via Web client, desktop client, via a CHS service, etc.)</p>
<p>Semantifying the Drop addressees several key issues that hinder current microblogging platforms. First, by providing a mechanism where machine-readable metadata can be effectively and efficiently associated with Drops, this unlocks each micro data silo, opening it up to outside services to access via query. Second, organizing, grouping, classifying Drops into Channels allows for meaningful filtering of users content. Third, by using a FOAF+SSL backed WebID, privacy and identity management across the MBO becomes possible.</p>
<p>Whereas users can still add tags (via micro and nanoformats) when composing each Drop&ndash;and maybe even some basic html markup, like the &#8220;a&#8221; link tag&ndash;the real benefit accrues from the automatic encoding of semantic metadata into the Drop.</p>
<p>Additional ontological encoding could occur on each Drop via a Semantic Interface Options box on the Drop composition panel.</p>
<p>It’s important to note that although each individual user will have the right to determine how much of their microblogging content is shareable across the Web and even with whom it can be shared, in concept, if a user is wishing to participate in the global microblogging community, it is assumed that they will wish others to see what they have to say.</p>
<p>This is just an initial concept of the structure of a Drop. It may be that one or more of the Metadata Condensate layers (or parts of a given layer) should be included under the Semantic Layer.</p>
</div>
<div id="thoughts"><strong>Some Technical Thoughts</strong></p>
<p>This article is primarily a presentation of an initial concept. The technical details obviously need to be fleshed out. But I have ideas toward that end which I’ll present here in no particular order of importance.</p>
<p><em>User and Stream Management</em></p>
<p>How do users login into their Streams? How do users subscribe to another person’s Stream?</p>
<p>By using a combination of FOAF+SSL, the micbroblogging ecosystem would authenticate and authorize users based on their <a href="http://esw.w3.org/topic/WebID">WebIDs</a>. </p>
<p>So, as an example, a single user (authenticated via their WebID and FOAF+SSL) of type foaf:Person will subscribe to, will follow the Streams of many users of type foaf:Person.</p>
<p>NOTE: At this point some readers may be asking why OpenID, a well-known SSO, is not being suggested. The reason is that <a href="http://blogs.sun.com/bblfish/entry/what_does_foaf_ssl_give">OpenID has some important limitations</a>. But the use of FOAF+SSL does have a big limitation at this time ( thanks to <a href="http://twitter.com/webr3">nathan</a> for pointing this out). Many smartphones do not support SSL certificates. One possible solution is to use FOAF+OpenID. But, all things being equal, a WebID backed by FOAF+SSL is more powerful, easier to use, and takes advantage of the FOAF Semantic Web ontology.</p>
<p><em>Fault Tolerance and Redudancy</em></p>
<p>Redundant distribution and replication to geo-disparate Confluence Hub Servers could provide additional fault-tolerance for those stream providers who want too ensure that their subscribers are guaranteed access to their Streams at all time. This would be very useful in crisis situations where the real-time nature of microblogging has proven extremely beneficial during several recent natural disasters.</p>
<p><em>Platform Ecosystem</em></p>
<p>My model of a decentralized semantic microblogging ecosystem (the Meta-Hydrological Model) requires three basic software components:</p>
<p>Personal Stream Server (PSS): the client software that a user uses to create their Stream and manage their River.</p>
<p>Community Stream Server (CSS): for those users who do not want to manage their own self-hosted solution, a community-based, public Stream provider is necessary. Such providers could offer the service for free or for a fee. The important issue here is that all users with an account at a Community Stream Server would be the owners of all their data, deciding how the data is used and exposed. If they wished to move their data (their Stream identity) to another server, they could easily do so. Community Stream Servers would be configured so that users could brand their identity, using their own domain names.</p>
<p>Confluence Hub Server (CHS): this has been discussed in more detail above. In addition to the aforementioned duties, each CHS would also be responsible for co-aggregating the realtime view of the MicroBlogOcean.</p>
<p>Unlike the handful of DNS root zones in the Domain Name System, the number of Confluence Hubs would not be limited by any authority. Anyone who meets a set of minimum requirements (hardware, software, and bandwidth) could host a CHS. Although anyone could download the CHS platform software, only those whose setup meet the minimum requirements would be able to initiate an active CHS service.</p>
<p><em>Client-Server Software Architecture</em></p>
<p>The software architecture of client and server, as well as the UI/UX, is beyond the scope of this article. Although I do have a few top-level suggestions/ideas:</p>
<ol>
<li>Software stack must utilize all open-source based technologies</li>
<li>Use of a graph database backend (or a similar NOSQL DB) which is better suited at modeling the graph-like nature of social networks. For more details on this comment, see my <a href="http://jeffsayre.com/2010/09/13/web-3-0-powering-startups-to-become-smartups/"><em>Powering Startups to Become Smartups</em></a> series.</li>
<li> Possibly the use of a language that allows for coding of a Web-based interface as well as desktop client software (Java, Python, or Ruby to name a few). One of the drivers of growth and success for Twitter has been the development of 3rd-party desktop clients. It may make sense to offer an initial version of such a client along with the Web-based interface.</li>
</ol>
<p>These are just kernels of an idea about possible architectural considerations.</p>
<p><em>Possible Extensions to FOAF and SIOC Ontologies</em></p>
<p>As the <a href="http://xmlns.com/foaf/spec/">FOAF</a> specification states, “FOAF documents describe the characteristics and relationships amongst friends of friends, and their friends, and the stories they tell.” In the world of social networking&ndash;especially decentralized microblogging&ndash;the concept of friend can be very nebulous.</p>
<p>This is why microblogging services like Twitter and Google Buzz use the term follower, and FriendFeed (owned by Facebook) uses the term subscriber. It is a one-way relationship that does not have implicit reciprocity.</p>
<p>In other words, just because I follow you does not imply that you follow me, that you plan on following me, or that you will ever follow me. In fact, in practically all cases, users with large followings do not know and are not even aware of the vast majority of their followers.</p>
<p>The FOAF concepts of “friend” and “know” are often not in tight alignment with the realities of the newer social networks. A better classification of these relationships needs to be created.</p>
<p>A new FOAF class of foaf:Following may be all that is needed to rectify this type mismatch. A list of all the people that a given user is following could easily be compiled by querying the system for all unique foaf:Following relationships. This list could be further broken down by unique social networks by extending the query to include property foaf:account. It would equally be simple to determine all of the people who are following a given user.</p>
<p><em>Addendum: Thanks to comments below from John Breslin and Alexandre Passant who pointed out the SIOC specification does have the sioc:follows property. So, using foaf:Person with sioc:follows could properly classify a following relationship. </em> </p>
<p>How should users of a globally decentralized semantic microblogging platform be classified?</p>
<p>Each user would be identified via their WebID and not their sioc:User type&mdash;which is utilized only for marking up the various accounts a user has throughout the Web of social networks.</p>
<p>Whereas the <a href="http://rdfs.org/sioc/spec">SIOC Core Ontology</a> is designed for easy extendability, the emergence of decentralized microblogging may necessitate an addition to the core classes as the current classes do not fully capture the uniqueness of such a system.</p>
<p>Whereas discussions within traditional blogs and forums occur on the same site (within the same data silo), discussions on a decentralized microblogging cloud are not the same. The discussions occur across the cloud, across the Social Semantic Web. This then becomes an issue of classifying relationships within the Social Web and not between disparate social networks and their data silos.</p>
</div>
<div id="players"><strong>Some Early Players in This Space</strong></p>
<p>There are a few early players in the decentralized microblogging platform space and at least one in the open source centralized blogging arena. It is important to note that only one of the players below is working on a decentralized semantic microblogging implementation.</p>
<ul>
<li><a href="http://smob.me/">SMOB</a>: self described as an open, distributed Semantic MicroBlogging framework</li>
<li><a href="http://www.get6d.com/">6d</a>: self described as decentralized social network. This is not a true microblogging platform but I thought it should be included for reference.</li>
<li><a href="http://onesocialweb.org/code.html">onesocialweb</a>: an open-source application created by the Vodafone Group described as a free, open, decentralized microblogging platform</li>
<li><a href="http://status.net/">StatusNet</a>: the open source, centralized microblogging platform that powers <a href="http://identi.ca/">Identi.ca</a></li>
<li>ADDED March 16, 2010: <a href="http://groups.fsf.org/wiki/Group:GNU_Social">GNU social</a>: A project of the Free Software Foundation to create a &#8220;decentralized social network that you can install on your own server.&#8221;</li>
<li>ADDED July 2, 2010: <a href="http://www.joindiaspora.com/index.html">Diaspora</a>. I&#8217;ve included this early project as it has made quite a stir across the InterWebs, raising over $200k via Kickstarter. I&#8217;ve contacted them several times to discuss how Semantic Web technologies could improve their platform but have not heard a tweet back.</li>
</ul>
<p>Which of these is the right solution?</p>
<p>While all of these are encouraging entrants in the space, SMOB shows the most promise at this time as it is the only platform that is working on bringing about the Social Web through decentralized semantic microblogging.
</p></div>
<div id="conclusion"><strong>Conclusion</strong></p>
<p>It’s time to return to the original concept of the Web-based Internet&mdash;an interconnected, decentralized and distributed, open and independent cacophony of individuals who control their own Webspace, operate their own communication channel, and freely communicate with others without having to worry about a central point of failure.</p>
<p>The only way to build a truly open and decentralized global microblogging network is by leveraging the power of the Semantic Web. Doing so will help usher in the reality of the Social Web.</p>
<p>Decentralizing and individualizing Stream creation and management will help ensure that the MicroBlogOcean does not have a central point of failure and does not require a central-controlling authority. With a properly semantified and structured Stream, even efficient and effective privacy and identity management become feasible.</p>
<p>This article is just one drop in the bucket (yep, I had to say it). It is a first version of an evolving concept. As people provide constructive feedback and the idea gets debated, I’ll openly evolve this concept to better reflect the realities of the emerging Social Web and the technologies that will help bringing it to fruition.</p>
<p><em>Additional Background Information:</em> Read my short post about Facebook and privacy issues: <a href="http://jeffsayre.com/2010/01/11/privacy-in-the-facebook-era/">Privacy in the Facebook Era</a></p>
<p><strong>My Related Articles About the Social Web</strong></p>
<ol>
<li><a href="http://jeffsayre.com/2011/03/05/its-time-for-blogging-to-evolve/">It’s Time for Blogging to Evolve</a></li>
<li><a href="http://jeffsayre.com/2010/12/01/flowing-your-identity-through-the-social-web/">Flowing Your Identity Through the Social Web</a></li>
<li>My four-part series, <a href="http://jeffsayre.com/2010/09/13/web-3-0-powering-startups-to-become-smartups/">Web 3.0: Powering Startups to Become Smartups</a></li>
<li><a href="http://jeffsayre.com/2010/08/16/how-the-death-of-net-neutrality-effects-you/">How the Death of Net Neutrality Effects You</a></li>
<li><a href="http://jeffsayre.com/2010/08/06/goodbye-google-old-friend-it’s-time-for-the-open-source-internet/">Goodbye Google Old Friend: It’s time for the Open-Source Internet</a></li>
<li><a href="http://jeffsayre.com/2010/06/07/thinking-outside-the-privacy-box/">Thinking Outside the Privacy Box</a></li>
<li><a href="http://jeffsayre.com/2010/05/02/regaining-control-of-privacy-and-identity-it’s-up-to-each-individual/">Regaining Control of Privacy and Identity: It’s up to Each Individual</a></li>
</ol>
<p><em>FOLLOW UP (March 16, 2010):</em> A number of people have asked me via Twitter how to follow developments on this topic. Unfortunately, Twitter is not well suited for &#8220;following&#8221; ideas since there is no way to create groups. The real-time Web is not about building groups that can upload documents, create lists, and have an easily-searchable history. So, we have created the <a href="http://identi.ca/group/smob">Semantic Mirco Blogging group on identi.ca</a>. You can sign up there and participate in the discussions.</p>
<p><em>FOLLOW UP (March 20, 2010):</em> There are a number of additional services that a distributed, decentralized semantic microblogging platform could perform. One such service would be to replace the current closed-siloed, location-based, check-in services like Foursquare, Gowalla, Brightkite, etcetera. Currently, these services are is competition for users&#8217; time. They also pose <a href="http://jeffsayre.com/2010/03/13/nosquare-and-nowalla-polluting-the-stream/">some issues as discussed in my brief post here</a> and this article, <a href="http://techcrunch.com/2010/03/19/check-in-fatigue-location-war/">Check-In Fatigue. Or, Why I’m Rooting For An All-Out Location War</a>. If users could use their own microblogging space to not only post their Drops but also to post location-based check-ins, it would allow for the filtering, the channeling, of that data so that their subscribers could opt-out of having such check-ins float down their River.</p>
<p><em>FOLLOW UP (September 15, 2010):</em> The Diaspora project open sourced its initial source code today. You can <a href="http://www.joindiaspora.com/2010/09/15/developer-release.html">read more about it here</a>. Although they have come a far way, at this time Diaspora still falls short from being a fully-realized Social Web platform. Perhaps they, or the community building up around it, will semantify the codebase in the future.
</div>
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		<title>Flocking To the Stream</title>
		<link>http://jeffsayre.com/2010/02/17/flocking-to-the-stream/</link>
		<comments>http://jeffsayre.com/2010/02/17/flocking-to-the-stream/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:13:37 +0000</pubDate>
		<dc:creator>Jeff Sayre</dc:creator>
				<category><![CDATA[Social Media & Semantic Web]]></category>
		<category><![CDATA[data silos]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[SocialWeb]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jeffsayre.com/?p=366</guid>
		<description><![CDATA[I recently began to go through some article backlogs on the websites of various people whose thoughts and perspectives I want to understand better. One such person with whom I’m trying to play catch up is Nova Spivack. If you don’t follow Nova then I suggest taking the time to remedy that egregious error. Since [...]]]></description>
			<content:encoded><![CDATA[<p>I recently began to go through some article backlogs on the websites of various people whose thoughts and perspectives I want to understand better. One such person with whom I’m trying to play catch up is <a href="http://twitter.com/novaspivack">Nova Spivack</a>. If you don’t follow Nova then I suggest taking the time to remedy that<span id="more-366"></span> egregious error.</p>
<p>Since I’m basically working through Nova’s article archive in reverse chronological order, it may very well be that in the future, I’ll scribe thoughts on some of his even older ruminations. So, if that occurs, please pardon this information time dilation.</p>
<p><strong>The Stream</strong></p>
<p>I read Nova’s article, <a href="http://www.novaspivack.com/uncategorized/welcome-to-the-stream-next-phase-of-the-web"><em>Welcome to the Stream – Next Phase of the Web</em></a>, with great interest. With all the buzz about Google Buzz over the past eight days or so, this article made me think about the yet-another-stream phenomenon (YASP). *1</p>
<p>What is YASP? It is that somewhat exciting but ultimately frustrating realization that there is yet another social networking, microblogging, curated, real-time, threaded-conversation service that you might have to join so that you don’t get left behind.</p>
<p>The idea of user streams is interesting. As I read Nova’s article, the imagery of a kayaker navigating down world-class rapids came to mind.</p>
<p>There is a qualitative difference in streams. Some streams may drizzle like a gentle shower, while others furiously flow like class-5 rapids.</p>
<p>Unfortunately, a higher flow rate does not necessarily equal higher quality. In my experience, there is a noticeable decrease in the signal versus noise ratio as the flow of each stream increases. This is why it is crucial to follow only those people with whom you are genuinely interested in hearing their thoughts. Simply following someone (or following them back) to build your follower numbers is a sure-fired way to increase the noise in your stream.</p>
<p><strong>High Flow Is Not Always Healthy Flow</strong></p>
<p>As users begin to tap into more streams, those streams usually start flowing faster. As Nova states, we need to create filters, or gates, that can discriminately select the signal from the noise, that can help to slow the flood of information. </p>
<p>Look at Twitter. As you follow more and more people, the rate of flow increases. In turn, you must work harder to fish the nutritious data from the swollen data stream. Eventually, the stream can become too treacherous to navigate. So, you either drop a number of people, thereby reducing the flow and hopefully increasing the signal to noise ratio, or you portage on over to another stream with more gently moving data.</p>
<p>This is exactly what some people did last year when they tried an experiment, switching from primarily using Twitter to only using FriendFeed. Of course, that stream quickly became a fast moving torrent as well. So, what’s next? Will these users jump ship once again, looking for the next, best, newest, and maybe calmer body of data to sail?</p>
<p>Well, we already have a new test underway with the introduction of Google Buzz. Many Twitterers have Gmail accounts and many of them activated their new Buzz stream. However, the early consensus from Buzz users is that Buzz is a Twitter-FriendFeed hybrid.</p>
<p>I tried using Buzz for several days but found that it was too much information being shared by too few people. It was a lot of noise and not enough signal.</p>
<p>Of course, my impression could also be the inevitable result of information overload. When you have too many concurrent streams to navigate&ndash;Twitter, Facebook, Skype, iChat, an IRC channel or two, email, and Buzz&ndash;it becomes a little too much to take in. So, what’s the answer?</p>
<p><strong>Taking a Break From and Portaging Your Streams</strong></p>
<p>The key to navigating successfully and safely in any fast moving, constantly changing environment is to get out of the flow every so often to rest and reassess the situation. Let the flow pass you by and take a break. The stream will continue to flow without you.</p>
<p>Even the best world-class paddlers have to get out of the rapids periodically and take a break. When they return to the stream, they concentrate only on what is ahead and never worry about what has already passed them by.</p>
<p>Sometimes, though, you have to take your kayak out of the water and portage to another stream. That’s an important lesson to us all. You cannot successfully navigate every stream at the same time. Pick a few streams to monitor at a time. Then portage on over to another stream or two for awhile, taking a break from the others.</p>
<p>What does this mean for Google Buzz’s future? What does this mean for other microblogging service providers that inevitably will come to the party, trying to get you to put another kayak into their stream?</p>
<p>Well, as the number of streams continue to increase and as the flow rate of each stream picks up, people will grow tired of having to subscribe to, having to join yet-another-stream phenomenon (YASP). Does the Web truly need additional stream providers each with their own data silos? Is there a user-centric solution to this rapidly growing, overflowing-stream issue that puts YASP to rest once and for all?</p>
<p>There is, which is the subject of my next post&mdash;<a href="http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semantic-microblogging/"><em>A Flock of Twitters: Decentralized Semantic Microblogging</em></a>.</p>
<p><em>NOTE</em></p>
<p>1. YASP: Yes, I just made this phrase and acronym up. Feel free to spread it around the Web, turning it into yet-another-disgusting buzzword (YADB).</p>
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